XR-Thinktank - Aktuelle Beiträge

XR Community Meetup at Gamescom 2026

The XR industry in the medtech sector is currently experiencing massive growth, with annual growth rates exceeding 30%. 

The XR Industry Insider Report demonstrates that the technology has become part of everyday clinical practice, noting that one in four hospitals worldwide is already investing in its own AR/VR ecosystems. 

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May 21 2026  | 7:00 PM - 9:30 PM

B2B trade show for XR. The focus is on XR technologies and professional applications of VR, MR, and AR in industry, architecture, healthcare, retail, and skilled trades.

A meeting place for industry users, technology providers, content service providers, and XR researchers.

Talks and Trends relating to Technology, Innovation, and Business. On March 12, 2026, XR experts and representatives from business, science, and media will meet to exchange ideas in an inspiring atmosphere.

Since 2017, the nextReality.Contest has provided a platform for the most innovative projects in Augmented, Mixed, and Virtual Reality. Every year, pioneers, developers, and creative minds from across the DACH region are invited to submit their ideas, products, and applications. An independent, interdisciplinary jury evaluates the diverse submissions and honors outstanding XR concepts.

05.-06.11.2025 nextReality.festival

Extended Reality (XR) encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), offering innovative ways to transform business operations. By integrating XR, companies can optimize workflows, enhance customer experiences, and boost efficiency. But how can these technologies be practically applied in business? Below, we explore their key applications and important considerations for implementation.