XR-Thinktank - Aktuelle Beiträge

Talks and Trends relating to Technology, Innovation, and Business. On March 12, 2026, XR experts and representatives from business, science, and media will meet to exchange ideas in an inspiring atmosphere.

Since 2017, the nextReality.Contest has provided a platform for the most innovative projects in Augmented, Mixed, and Virtual Reality. Every year, pioneers, developers, and creative minds from across the DACH region are invited to submit their ideas, products, and applications. An independent, interdisciplinary jury evaluates the diverse submissions and honors outstanding XR concepts.

05.-06.11.2025 nextReality.festival

Extended Reality (XR) encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), offering innovative ways to transform business operations. By integrating XR, companies can optimize workflows, enhance customer experiences, and boost efficiency. But how can these technologies be practically applied in business? Below, we explore their key applications and important considerations for implementation. 

Networking: Hi.Synxrgy

Immersive technologies have already been introduced in a wide variety of areas and are adding value, e.g., in education and training, healthcare, quality management, process optimization, and occupational safety.

XR-Thinktank supports this development and aims to promote knowledge transfer.