B2B trade show for XR. The focus is on XR technologies and professional applications of VR, MR, and AR in industry, architecture, healthcare, retail, and skilled trades.
A meeting place for industry users, technology providers, content service providers, and XR researchers.
Talks and Trends relating to Technology, Innovation, and Business. On March 12, 2026, XR experts and representatives from business, science, and media will meet to exchange ideas in an inspiring atmosphere.
Since 2017, the nextReality.Contest has provided a platform for the most innovative projects in Augmented, Mixed, and Virtual Reality. Every year, pioneers, developers, and creative minds from across the DACH region are invited to submit their ideas, products, and applications. An independent, interdisciplinary jury evaluates the diverse submissions and honors outstanding XR concepts.
05.-06.11.2025 nextReality.festival
What is 3D Gaussian splatting?
3D Gaussian splatting is a new type of rendering process. In contrast to traditional polygon meshes, it is based on the projection of thousands of small, transparent points (so-called “Gaussians”) in 3D space. Each of these points contains information about position, color, size and density. The superimposition of these points creates a dense, realistic image.
Extended reality is a future technology that has become increasingly important over the past few years through the use of virtual and augmented reality applications. Several large companies utilise it in a wide variety of scenarios, including product development, employee training, remote device maintenance, sales and marketing, and HR.
The book aims to contextualize the topic and substantiate its relevance using case studies from various industries and expert interviews.
Extended Reality (XR) encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), offering innovative ways to transform business operations. By integrating XR, companies can optimize workflows, enhance customer experiences, and boost efficiency. But how can these technologies be practically applied in business? Below, we explore their key applications and important considerations for implementation.