XR-Thinktank - Aktuelle Beiträge

Extended reality is a future technology that has become increasingly important over the past few years through the use of virtual and augmented reality applications. Several large companies utilise it in a wide variety of scenarios, including product development, employee training, remote device maintenance, sales and marketing, and HR.

The book aims to contextualize the topic and substantiate its relevance using case studies from various industries and expert interviews.

Extended Reality (XR) encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), offering innovative ways to transform business operations. By integrating XR, companies can optimize workflows, enhance customer experiences, and boost efficiency. But how can these technologies be practically applied in business? Below, we explore their key applications and important considerations for implementation. 

Digitality as a competitor to reality

The rapid advances in technology have catapulted modern society into a digital age. Digitalization has permeated almost every aspect of our lives and created a new dimension of existence - digitality. In this context, digitality is understood as the totality of all digital information, virtual spaces, and online interactions that form a parallel world to physical reality.

With real-time simulations as just the start, new and exciting use cases can reshape industries ranging from healthcare to entertainment.

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Deloitte. / Tech Insights / Dec 14, 2024

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AR is no longer just entertainment for computer geeks and gamers. In recent years, AR has emerged as an innovative and effective marketing tool.

The focus is explicitly on the research, design, development, and evaluation of digital participation processes and platforms.