AR in Marketing

The best-known AR-based digital product is the mobile game Pokémon Go, which launched in 2016 and became an instant sensation.

AR apps are used to promote new products. They allow customers to try out products that would normally be impossible to test. Interactive brand experiences generate longer engagement times and better recall of the gamified or experience-oriented AR experience. The product remains in the user's memory for longer. AR filters help users to better visualise sizes, colours, or functions even before they buy (improved purchasing decisions). They can also provide location-based offers or experiences tailored to the target audience. AR can extend the lifespan of content. Well-designed AR campaigns can be reused and shared, increasing its reach.

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EXAMPLES

Virtual fitting of clothing or jewelry

Placing furniture virtually in your own home (Room Preview)

Interactive product stories or tutorials that can be accessed directly via smartphone

QR/AR campaigns that lead users to event or store experiences

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FOUR BENEFITS

Sensory benefits:

AR allows consumers to see and virtually touch products in their own space, giving them a better feel for the aesthetics and quality of the products.

Efficiency:

AR technology saves time and increases productivity by enabling faster and more informed decision-making, ensuring consumers get value for their investment.

Better evaluation:

AR enables shoppers to make more accurate decisions and integrate products into their lives with less risk and greater confidence, minimising the risk of post-purchase regret.

Discovery:

AR introduces a new level of inspiration and provides innovative ideas and options, reducing the fear of missing out on better alternatives.